Everton sell Finch Farm naming rights to Arsenal shareholder’s company
Everton have secured a “high-value” naming rights deal for their training complex with a company founded by Arsenal shareholder Alisher Usmanov.
Usmanov is a close business associate of Everton’s major shareholder Farhad Moshiri and his company, USM Holdings, has struck a five-year agreement to rename the complex USM Finch Farm.
It is one of two deals worth a total of £75m revealed by chief executive Robert Elstone at the club’s AGM this week.
The other is for shirt sponsorship.
Moshiri’s ambitious plans for Everton also include an eventual move away from Goodison Park to a new stadium, with a site on the Mersey waterfront at Bramley Moore Dock the preferred option.
He told shareholders at a meeting this week: “It is not enough to say ‘we are special’. We don’t want to be a museum. We need to be competitive and we need to win.”